Hi-Chew Fruity Candy
You know what’s so great about this famous fruity candy from Japan? Besides all the fresh fruit flavors, it’s the smooth, chewy texture that folks love. It’s a must-have for a sweet tooth.
About Us
Taichiro Morinaga, the future father of HI-CHEW™, enters the world on the southern Japanese island of Kyushu. It's a tough world for young Taichiro. His father dies when he is 7...and he grows up poor, with no formal education.
Seeking to find his destiny, the intrepid Morinaga moves to America at age 23. A Good Samaritan offers him a piece of candy – a magical treat that Taichiro had never experienced during his impoverished youth. During his years in the States, he converts to Christianity, and vows to learn the secrets of candymaking.
With hard-won candy-crafting skills, Taichiro returns to his home country and begins selling candy from a simple push cart. The sweets are such a hit that he’s able to open his own store in Tokyo: The Morinaga Western Confectionery Shop.
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